Building a Boring, Profitable Business with Maggie Patterson
Cozypreneur Episode 32
Running a solo service business isn't about playing small — it's about playing smart. In this conversation, Stacy Braga chats with Maggie Patterson, author of Staying Solo, about why building a business rooted in simplicity, sustainability, and strategy is the real win. Maggie shares insights on redefining success, building a “boring” but profitable business, and creating a life-first approach to entrepreneurship.
Why Scaling Isn’t Always the Goal
The pressure to “scale at all costs” is everywhere in the online business world. Maggie shares how most business owners didn’t start their business to hustle endlessly — they wanted freedom, flexibility, and autonomy. Staying small by design is a powerful (and often overlooked) strategy.
Building a Boring Business on Purpose
Boring doesn’t mean ineffective — it means profitable, steady, and sustainable. Maggie explains how doing the simple, unsexy tasks (like following up, nurturing relationships, and maintaining strong client connections) builds a long-term business foundation, not flashy trends.
Why Money Matters More Than Metrics
Financial stability is a core pillar of staying solo. Maggie discusses why solo business owners need to prioritize paying themselves first, keeping expenses lean, and making intentional investments. Knowing your numbers and setting a realistic salary goal is key to long-term success.
Seasons, Space, and Sustainable Growth
Success doesn’t mean being in hustle mode 24/7. Maggie emphasizes planning your business around your life, energy, and seasons — not the other way around. Building margin into your schedule, respecting your capacity, and adapting your plans are critical for avoiding burnout.
Success on Your Terms
At the end of the day, real success isn’t about seven-figure revenue screenshots. It’s about knowing what enough looks like for you, protecting your energy, and building a business that supports your real life — not a highlight reel.
Podcast Resources:
Connect with Stacy:
Website: Stacy Braga Copy Studio |Copywriter for Entrepreneurs
Instagram: @stacybragacopy
Threads: @stacybragacopy
Connect with Maggie:
Website: bsfreebusiness.com
Threads: @bsfreebusiness
Podcast Credits:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
