You’ve got offers you believe in… but when it's time to talk about them?

You freeze.

Brand Project + Copy Classroom

A done-with-you course + membership to help you write high-converting copy with a copywriter in your back pocket.

Copy is everywhere in your business

It’s in your website, those quick Instagram captions, and the emails you fire off before your morning coffee. Every. Single. Day.

Most days, it feels like you’re winging it and showing up to class without doing the homework.

You try to be consistent. Try to “just show up”.

But without clear messaging to hold it all together, you’re stuck in the same place - staring at your screen like it’s a pop quiz you forgot to study for - wondering what you need to do to sign clients.

Plus, writing copy isn't really your thing...

You see the money being made through email lists, ad-based funnels, and sales pages that didn’t require a sales call. 

So you sign up for freebies, swipe files, and try to reverse-engineer someone else’s strategy. 

But without the messaging glue that holds your content together, your content falls flat, your conversions are absent, and you’re wondering what gives.

Here's what to know about high-converting copy:

Truth is, writing high-converting copy isn’t about having fancy words or sounding "good”.  It’s about knowing what you’re saying - and how you’re saying it so it resonates with your audience.

And it doesn’t require a massive audience or perfectly polished funnels.

It starts with clarity. Knowing what you’re saying, who you’re saying it to, and why it matters.

That’s what’s going to build trust with your people.

That’s exactly what happened when I launched Copy Classroom with just over 100 people on my list. Multiple clients raised their hands, ready to invest.

Now I teach business owners how to clarify their message and write high-converting copy, so your marketing builds momentum instead of feeling like a guessing game.

Ready for class? I saved you a seat.

Clarify your message and create copy that connects — consistently.

When I started my business, I knew I was good at what I did. But the content? There was no overarching theme to hold it together. 

So every time I wrote an email, a social media post, or updated my website, I’d spiral. It took so much brain power because I started from zero every time. 

Even now, years in — I still need a second set of eyes to think about my message because it’s hard when you’re so close to your offer!

And that’s why I created the Brand Project — a step-by-step system that helps you build your message from the inside out (no matter what you’re selling) .

This isn’t just theory. This is the framework I’ve used to help clients in every industry — from food brands to manufacturing to coaches — find the words that actually land.

Brand Project + Copy Classroom are here to help you finally find Clarity in your Content

A course + done-with-you membership to help you clarify your message and write high-converting copy — all with a copywriter in your back pocket.

Picture a place where you can safely raise your hand, ask every marketing question (even if you think its dumb), and finally make more money.

It’s like being in a cozy, supportive homeroom, but for your business.

No more second-guessing. No more chasing freebies trying to decode someone else’s strategy.

Just clear messaging, high-converting copy, and the results you’ve been looking for.

Grab a seat and get ready for class.

This is how Brand Project + Copy Classroom makes marketing easier:

Step 1: Brand Project

(10-week guided curriculum)

  • Define your voice, story, and values

  • Understand your ideal clients (and speak their language)

  • Clarify what you sell and how to position it

  • Create a customized content framework and start applying your message everywhere

This is the messaging system that makes content, sales copy, and launches feel easier, because everything flows from one clear foundation.

Step 2: Copy Classroom

(Ongoing support + feedback)

Once you’ve clarified your message, you’ll have a place to keep applying and refining it.

Inside Copy Classroom, you’ll get:

  • Weekly office hours for live support

  • Ongoing feedback so you’re never writing in a vacuum

  • A resource library, trainings, and hang with some cool people

Copy Classroom is your go-to spot for writing better copy, not just once, but as your business grows.

YOUR INVESTMENT

$97/month

It’s time to sign perfect-fit clients with clear messaging and high-converting copy.

YOUR SUMMER SESSION BONUS

Enroll for the Summer Session and get:

✅ Full access to Brand Project Course (dripped one week at a time starting in July)

✅ Immediate entry into Copy Classroom

✅ BONUS Summer Co-working Series: write and plan alongside other business owners every week

This is the support and structure you need to build a message that finally sticks.

FAQs

  • The Brand Project is a 10-week curriculum, delivered in manageable weekly lessons.

    To complete the course and have time to implement and get support, you'll want to plan for at least a 3-month membership.

  • Copy Classroom includes weekly office hours and an ongoing feedback space where you can submit your messaging, posts, emails, sales copy, or anything else you're working on.

    Most members share something weekly — and yes, you’ll get thoughtful, detailed feedback from me (Stacy).

  • This is ideal for at-home small business owners — especially creatives, coaches, consultants, service providers — who want their marketing to feel real and grounded in strategy. You don’t need to be a writer. I’ve got your back.

  • You can get live feedback during weekly office hours or post in the feedback space and typically get a thoughtful reply within 1–3 business days.

  • AI is an incredible tool—but it’s not a replacement for strong messaging or strategic thinking.

    In Copy Classroom, we actually teach you how to use AI more effectively. The secret? You need a clear brand voice, solid strategy, and human feedback to get the kind of results you actually want.

    That’s why we start with Brand Project—so you can build the foundation that makes AI useful instead of generic.

    Inside the membership, you’ll learn how to:

    • Train AI with your unique voice and message

    • Use it to brainstorm, draft, and edit faster

    • Know when to trust the tool—and when to trust yourself

    Because great copy still needs a great you behind it.

  • Anything connected to your brand and marketing: sales pages, blogs, emails, homepages, about pages, offer positioning, launches, funnels.

    You bring it, we’ll look at it together.

  • You can move through the Brand Project in about 1–2 hours a week.

    Then you can apply what you’ve written with support through co-working and office hours. You can treat it like a gentle build or an intensive — it’s flexible.

  • That’s actually perfect. You’ll be able to clarify your message, refine your content, and get your foundations in place before your next big push.

    Everything we do inside the Brand Project + Copy Classroom supports long-term messaging — not just launch windows.

  • Nope. This is a messaging-first system designed by an educator — someone who’s trained hundreds of adults. You’re not just learning what makes good copy — you’re getting structure, feedback, and space to implement it over time.

  • While I can’t make income guarantees (every business is different!), here’s what I can tell you:

    Many members stay in Copy Classroom for a year or more—not just because of the swipe files or lessons, but because of the valuable thought partnership they get inside.

    This isn’t about cranking out content for content’s sake. It’s about building clear messaging that supports your offers, your audience, and your long-term growth. And when your copy connects? That’s when conversions start to follow.

    You bring the offer—I’ll help you say it in a way that sells.

You don’t need to be a copywriter. You don’t need to have it all figured out.

You just need a message that reflects your value — and a system to help you say it again and again.

Whether you’re:

  • Pivoting your offers

  • Prepping for a fall launch

  • Or just sick of rewriting every caption five times…

This is your place to build the message that makes your marketing work.

Join the Summer Session today and get access to both the strategy and the support to clarify your message, write with confidence, and show up like the expert you are.