A woman with long dark hair, glasses, purple shirt, plaid shirt, and green shorts sitting on a white outdoor sofa, smiling, against a wooden wall background.

Copywriting that speaks your values

For the business owner who wants to position themselves as an expert, bring in the right clients and have marketing to feel like fuzzy socks on a rainy day.

Logo with the words 'Altering Course' in light blue and a beige arrow curving around the text.
A woman is standing on a stone lookout point, overlooking the ocean and a lighthouse situated on a small island connected by a bridge.

Raise your hand if you feel like marketing is way too complicated.

You scroll social media or listen to your favorite business podcast and hear conflicting advice on the best ways to make your business profitable.

Show up on social more. Be on every platform. Implement trends. No wait… pick one platform and don’t implement trends. And post consistently, but consistent doesn’t mean daily.

With all the advice about what you “should” do… It’s no wonder you’re overwhelmed before you start.

Look, here’s the thing about marketing for small businesses…

There’s a lot of different strategies that work.

You can lean into social media, email, SEO, and podcasting.

But no matter where you show up, there’s one foundational piece that all businesses need.

A message that clearly positions your product as the solution your ideal client is looking for.

When your message is clear, consistent, and rooted in your brand’s values… That’s when the right people say yes.

That’s the root of everything we do here.

Get ready to actually enjoy marketing

  • Book the Copy Studio

    Copywriting & Consulting to dial in your message and convert more right-fit clients.

  • Brand Project + Copy Classroom

    For the DIY writer who wants to high-converting copy with the support of a copywriter.

  • CozyPreneur Podcast

    Tune in for sustainable marketing strategies (that don’t require getting dressed.)

  • Stacy made writing sales copy approachable, stress free, and fun! I had 20 people join my membership when I launched and I know the sales copy was a key factor. I highly recommend working with Stacy!

    Sarah, Executive Functioning First

  • I worked with Stacy on a call to get clearer on my messaging and was blown away with the simple yet strategic way she broke it down. I highly recommend working with Stacy to get clear on your messaging.

    Kat, Kat the Virtual Gem

  • Stacy is an exceptional coach and copywriting expert. She has a unique ability to break down complex concepts into easy-to-understand terms. She is incredibly friendly, patient, and supportive.

    Chelsea K.

A woman sitting on the floor in front of a beige sofa, writing in a notebook with a pencil and holding a white mug with green interior that says 'let the adventure begin'. She is wearing a gray shirt, black pants, and a purple blazer, with gray socks. Behind her is a white brick wall, a window with white curtains, and a decorative vase on a small white table.

Want to write better copy?

Download your free Copy Rubric to help your copy get more conversions.

Hi, I’m Stacy.

Messaging Strategist, Copywriter, Educator

A woman with dark hair seated on a white sofa, wearing a purple shirt, green shorts, and a plaid shirt, smiling with a wooden wall and green plants behind her.

I’m a strategic copywriter for service-based founders stuck in bottleneck mode — whether its a launch or rebrand.

I use my messaging framework to clarify and elevate your copy and position you as the obvious choice for your ideal clients.

Want the backstory?