For service based business owners…

Here's how to finally get results from your website & emails.  

Glasses sitting atop a book with a blue-green blob behind it

You show up, yet your words aren't converting your ideal clients as much as you’d expect. 

You aren't sure what's off, exactly…

You get engagement on LinkedIn. Your website gets traffic. Your emails are opened. You even convert well on sales calls. But you can’t shake the feeling that the entire marketing system could be doing better.

Truth is, there could be more people reaching out to work with you. 

You can increase conversions… and it starts with communicating your value.

A lightbulb with light rays coming from it, on a salmon colored blob

The secret to communicating your value is your message and strategy. 

When you know what to say and where to say it, you don’t need to show up more or be the loudest in the room. 

It suddenly becomes easy to answer the dreaded “what do you do?” question. You understand why your clients choose you and you can speak to it. You highlight your strengths and use them to build momentum. 

Combine clear messaging with intentional strategy that works within your capacity and goals – it gives you space to do less… but do it better.

Introducing…

The Copy Classroom

12 months of messaging and strategy support to finally get the results you want from your website, emails and socials.

Post it with a pencil writing on it on a salmon colored blob background

Monthly Messaging Workshop

Plan what you want to say and how to say it in this guided workshop.

Monthly Strategy Session

Decide next steps based on your capacity and goals.

Weekly Copy Reviews

Get feedback on your website and emails from a professional copywriter.

Monthly Clarity Call

Home in on a specific topic (chosen based on the needs of the group).

Past topics:

→ Messaging
→ Email Marketing
→ Decision-Making in Marketing

BONUS

Copy rubric I use to give feedback and write copy for corporate clients

GPT Companion that gives you feedback on a draft based on the rubric

2026 Initiative to help you plan for the big picture

Why the Classroom Works

A cycle of 5 things: strategy, messaging, copywriting, feedback and reflection

Most business owners don’t need another template or swipe file. What they need is a place to ask, “Does this sound right?” Or “I need help planning my next set of emails.”

They need thoughtful feedback and strategies that fit how they work.

That’s exactly what Copy Classroom provides: structure to slow down, reflect on your strategy, and figure out what to say and where to say it. Then get my copywriter's eyes on your marketing assets to maximize conversions.

Logo for 'Executive Functioning First LLC' featuring a stylized brain with interconnected colorful lines representing neural pathways.

Working with Stacy has been a game changer for my business. I joined Copy Classroom because I was feeling stuck with writing sales copy for my website, emails, and launches.

Stacy provided a clear framework for getting started. She offers individualized support through the entire process, including editing my copy and providing thoughtful feedback and suggestions.

Stacy made writing sales copy approachable, stress free, and fun! I highly recommend working with Stacy!

  • Sarah Lovell, Executive Functioning First

Your Investment

for one year access
1 payment of

$1736
(save $100)

or

12 monthly payments

$153

Get better results from your website & emails:

Meet your facilitator

Hi, I’m Stacy

Writer | Messaging Strategist | Facilitator 

Less than two years after moving from teaching to copywriting, I missed the classroom. I missed seeing my students accomplish things they never thought they could. No matter how many websites or emails I wrote for clients, I couldn’t shake that feeling.

So I knew I had to recreate a classroom –  somewhere to slow down before speeding up, to hold the space that creates momentum, and to bring a little fun and joy along the way.

That’s the dream for Copy Classroom.

Copy Classroom is for you if you…

✔️ feel like you could be getting more conversions from your website, emails and socials

✔️ want your marketing to work like a sustainable, repeatable system

✔️ value feedback, conversation, and thinking things through

✔️ crave confidence in how you talk about your brand

It’s probably not for you if you…

✖️ expect quick fixes, magical solutions, or plug-and-play templates

✖️ want someone to write for you (hit up the Studio if that’s you!)

✖️ don’t ever write sales copy in your business

✖️ prefer to figure things out on your own and learn a different way

Stacy is an exceptional teacher and copywriting expert. She has a unique ability to break down complex concepts into easy-to-understand terms. Thanks to her guidance, I've completely transformed my social media strategy.

Copy Classroom has been invaluable for my business growth. I've learned so much about effective copywriting and marketing strategies. With Stacy's help, I now have a diverse social media plan and a clear starting point without feeling overwhelmed.

  • Chelsea Koenigsknecht, Podcast Strategist & Editor

FAQs About the Copy Classroom

  • It’s a 12-month commitment to get support with your copywriting. Instead of hiring a copywriter for every project, you get continuous feedback, tools, and accountability to keep your copy clear & strategic.

  • Service providers, small business owners, and entrepreneurs who want to keep writing their own copy — but with support and feedback.

  • Not at all. The goal is to help you build the skills to market your business in a way that feels good and actually helps you sign clients.

  • Copy Classroom is a year-long program. You can choose to make one yearly payment or spread your payment across 12 months.

  • Copy Classroom is a space to develop your skills, get real-time feedback, and build competency for life. This takes time.

    You can keep searching for trends or the magical solution to market your business, or you can commit to a year of focused development and strengthen your foundations and abilities for good.

Still unsure? 

I only want you to invest in the Copy Classroom if you’re confident it’s the right fit for you. If after reading all that you’re still unsure…  book a discovery call below and I’m happy to answer all of your questions.