I didn't set out to be a copywriter.
I set out to be a teacher.
Turns out those two things have a lot more in common than you'd think.
I'm Stacy — former second-grade teacher, current copywriter, and the person who helps solo and small businesses find the words that actually reflect the quality of their work.
Learn how to write your copy → Copy Classroom
From Second Grade Teaching to Copy for Solo Biz Owners
After two master’s degrees, six years in the classroom, and a resume full of initiatives… I quit my teaching job and jumped into something completely new.
It started with an ad: “Copywriting is a great career for teachers.”
I thought… Hmm. I like writing. I need a career. 🤔 So I gave it a shot.
What I didn't expect was how much my teaching background would shape everything I do as a copywriter. Because teaching isn't just knowing your subject. It's making it clear. Finding the sticky places where people get stuck. Getting a room full of distracted second graders to lean in and actually listen.
That’s exactly what good copy does.
Brands? I’ve been building them since 2010, when I convinced a room full of second graders that the quiet game is THEIR idea.
Storytelling? I spent years keeping 25 kids quietly sitting on a rug, anticipating what's next – now I do the same for your ideal clients.
Foundations? I've always needed to understand the why before I could teach the what. That's still how I work — message first, copy second.
It’s the same skill set — just a different audience.
Most copywriters write.
I start with the story.
Before a word of copy gets written, we figure out the story you tell your ideal clients — who you're for, what makes you different, and how to say it in a way that actually connects. That story is what makes everything else work.
Every project is built on three things:
Story before copy: Every client starts with brand messaging. It's the foundation that makes your website, your campaign emails, your content feel cohesive and intentional.
Ethical marketing: No pressure tactics. No fake urgency. Just clear, honest copy that attracts the right people and lets them make an informed decision.
Story that sticks: You won't just walk away with copy. You'll understand your own story in a way you didn't before and it’s something you’ll use long after your project ends.
I’m a Massachusetts local who thrives on cozy coffee shop work sessions.
I believe marketing should feel like an invitation, not a performance.
I nerd out over messaging frameworks (and yes, I built my own).
I host the Cozypreneur Podcast, where I talk about sustainable marketing and building a business that works for your life.
When I'm not working, you'll find me reading, hanging out with my cats, or watching the latest cult documentary.
A Few Things About Me
"Stacy has a unique ability to break down complex concepts into easy-to-understand terms. She is incredibly friendly, patient, and supportive."
— Chelsea K, podcast strategist & editor
For solo business owners who overthink marketing:
Copy Classroom helps you know the story you’re telling and apply it across your copy so your marketing feels clearer, more consistent, and easier to send
It’s a semester-long program with copywriting feedback, frameworks, and a former teacher who makes it stick.
Get the free Copy Conversion rubric.
Not sure why your copy isn't converting? The Copy Conversion Rubric helps you pinpoint exactly where your messaging is falling flat — so you know what to fix before you lose another potential client.
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