Ideal Client Research Guide
For solo business owners who do their own marketing:
This editable Google Doc helps you pull useful insights from past clients, testimonials, sales calls, and feedback so you can write copy that feels more specific, relevant, and easier to say.
The words to connect & convert ideal clients are right in front of you.
You know your offer is good. But if you can’t explain why someone is your ideal client, your copy ends up vague, and vague copy doesn’t convert.
That’s when marketing starts to feel frustrating:
you keep posting, but nothing really clicks
your website sounds fine, but doesn’t get inquiries
your emails and content don’t feel quite right
you end up guessing instead of writing with confidence
The good news: you probably already have most of the information you need.
The answer lies in the words, patterns, and problems your best clients already revealed. You just need a way to organize it and use it. That’s what this guide helps you do.
The Ideal Client Research Guide
This editable Google Doc helps you pull real insights from past clients, testimonials, sales calls, and feedback so you can write copy that feels specific, relevant, and easier to say.
Inside, you’ll learn how to:
identify why someone is actually a good fit
find the language your best clients already use
spot patterns in what people say before they buy
turn that research into better website copy, emails, and content
Your editable Google Doc includes…
Your Ideal Client Ingredient List to identify specifics that make someone a good fit
Language Bank you can keep as a living document so your copy always stays up to date and relevant
5 questions to pull out copywriting gold
6 real examples of client quotes turned into copy, with the reasoning behind each one so you can do it yourself
These examples look like…
Once you know what to look for, you’ll start seeing content ideas everywhere
This isn’t about building a fake persona or guessing what people want to hear.
It’s about using the words and patterns your best clients have already revealed so your copy sounds more specific, more grounded, and easier to write.
a comment from a sales call becomes an email
a line from a testimonial becomes a headline
something a client said on a call becomes a social post
Hi, I’m Stacy.
I’m a copywriter and educator who helps solo business owners make marketing work better.
For the past three years I’ve been writing and reviewing copy – and when it’s not working – it’s usually because a foundational piece like knowing your ideal client is missing.
Getting clear on your ideal client is hard, and it changes as your business grows. That's why this guide is a living document you can update as you go, so your marketing keeps up with your clients.
Tihis is best for you if:
you already have some clients and want to use what they’ve told you
you know your message needs to be clearer
you want to stop guessing what to say
you want your copy to sound more natural and more specific
FAQs
-
It’s an editable Google Doc that helps you organize what you already know about your best clients and turn that into better marketing.
-
This is best if you already have some client experience, sales calls, testimonials, or feedback to pull from.
-
No. You can use the information you already have. However, if you do want to talk to clients, the 5 questions I ask in interviews are included.
-
That depends on how much research you already have, but the guide is designed to help you move quickly. You should be able to complete it in a couple of hours
-
This guide helps you use real client language and patterns, not just a static profile.
-
Yes. This helps you narrow down to the people you most want to speak to.
-
It’s best for solo business owners who do their own marketing and want clearer messaging.
-
Because the guide is a digital product you get instant access to, all sales are final and I don't offer refunds. If you have any questions first, email me at stacy@stacybragacopy.com and I'm happy to help.
Write copy that feels specific, relevant, and easier to say.