How to Use Threads to Sign More Clients and Build Connections
Cozypreneur Episode 30
Marketing your business on social media can feel overwhelming, especially when new platforms emerge. But Threads offers a refreshing, low-pressure way to connect with potential clients and expand your network. In this post, I’m sharing how to make Threads a natural part of your marketing strategy — without adding more stress to your plate.
Why Threads Is Worth Your Time
Threads is powerful because it allows you to build on your existing Instagram audience. If you're active on Instagram, you already have a built-in network waiting for you on Threads. This makes it easier to connect with new people who share your values, ideas, and interests.
Unlike Instagram, Threads thrives on conversation over curated content. You can skip the perfectly designed Canva graphics and instead post your thoughts, insights, and stories in real-time. This casual approach makes Threads feel more authentic — and often leads to better engagement.
How to Set Up Your Threads Profile for Success
Before you start posting, take a few minutes to optimize your profile. This ensures that when people land on your page, they know exactly who you are and how you can help them.
Key Profile Tips:
Be clear about what you do: Write a bio that highlights who you help and how you help them.
Add personality: Show your brand’s vibe — whether it's fun, conversational, or professional.
Include a call to action: Direct visitors to your podcast, email list, or free resource.
Keep your links updated: Ensure they guide people to your most relevant offers or content.
What to Post on Threads to Attract Clients
Threads thrives on conversational content, making it ideal for engaging your audience in a more casual way. Here are some types of posts that work well:
Problem Awareness Posts
Share common struggles your audience faces, then introduce solutions. This helps potential clients feel seen and gives them a reason to trust your expertise.Myth-Busting Posts
Challenge common misconceptions in your industry. Offering a fresh perspective positions you as a thought leader.Quick Wins and Actionable Tips
Share simple, five-minute strategies that your audience can implement right away. Quick wins build trust and encourage people to return for more advice.Industry Commentary
Share your thoughts on trends, industry changes, or popular strategies. This sparks conversation and positions you as a trusted expert.Stories and Personal Insights
Not every post needs to tie directly to business. Sharing relatable stories — even personal ones — helps build authentic connections.
Engagement: The Key to Growth on Threads
Just like any social platform, Threads is a two-way street. If you want people to engage with your content, you need to actively engage with theirs.
Ways to Build Engagement on Threads:
Search for relevant keywords like “copywriting” or “sales strategy” to find posts from potential clients or industry peers.
Comment thoughtfully on posts to spark conversations.
Tag and refer other entrepreneurs when they’re a good fit for opportunities. The more you connect others, the more they’ll return the favor.
Should You Schedule Threads Posts?
There’s no one-size-fits-all answer here, but blending scheduled content with spontaneous posts often works best.
Scheduled Posts: Great for repurposing podcast content, email tips, or promoting freebies. This ensures you stay visible even during busy weeks.
On-the-Fly Posts: Typically get better engagement since they feel more natural and allow you to respond to real-time conversations.
Both approaches can work together. Scheduled content keeps you consistent, while spontaneous posts allow you to connect with others more genuinely.
The Best Threads Strategy for Your Business
There’s no strict formula for success on Threads — it’s all about finding a rhythm that feels sustainable for you. Whether you’re sharing quick tips, engaging in conversations, or connecting through personal stories, the key is consistency.
Start small, engage often, and focus on building genuine relationships. Over time, you’ll find that Threads can become a powerful tool for signing clients and strengthening your brand.
Resources
Copy Rubric – A helpful resource to refine your copy and improve your messaging.
Connect with Stacy:
Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
Instagram: @stacybragacopy
Threads: @stacybragacopy
Podcast Credits:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
