What I Wish I Knew About Adding a Second Offer (and how it affected my business model)
Cozypreneur Episode 41
When I first launched my membership, I thought I was simply expanding my business. What I didn’t realize was that I was also unintentionally creating a second business under the same roof. And wow, it got messy fast.
If you're a service provider or coach who’s ever wondered, “How do I market more than one offer without confusing everyone?” this post is for you. I want to walk you through what I learned, what I wish I had known earlier, and how I’ve simplified things to make marketing two offers feel less like juggling and more like flow.
I Thought My Business Model Needed a Full Product Suite
Like a lot of folks starting out, I was told that I needed a five-part product suite. You know the one. Low ticket, mid ticket, high ticket, and everything in between. So I mapped it out. I had my low and mid offers planned. But here’s the truth: I never created all five. I’ve only ever had two solid offers in my business.
And honestly, managing even two great offers is a lot of work. Between onboarding systems, client delivery, messaging, writing sales pages, and keeping up with content… five would have been completely unrealistic. If you’re trying to grow and maintain multiple offers, just know you don’t have to do it all. You can build a wildly successful business with just one really great offer.
Different Offers Mean Different Audiences
This is where things got tricky for me. My done-for-you copywriting studio and my membership, Copy Classroom, serve different audiences. The studio works with established businesses. These are companies that have been around for years, with solid teams and plenty of client experience. They don’t have time to write copy themselves, so they hire me to help.
The membership, on the other hand, is filled with early-stage entrepreneurs. Many are in their first few years of business and genuinely enjoy writing their own content. They want to learn how to do it well and understand the strategy behind it.
So even though both offers are designed to help people clarify their message and write high-converting copy, the messaging and delivery look very different. Trying to fit both of those into the same marketing plan was like trying to wear two different shoes on the same foot. It just didn’t fit.
I Was Basically Running Two Businesses
Once I saw the difference in audience and strategy, I realized I needed to separate the way I approached marketing each offer. For the studio, most of my leads come through relationships. Referrals from designers, developers, and past clients have been a huge part of my growth. I don’t have a formal referral program, but I refer based on fit, and others do the same for me. It’s built on connection and trust.
For the membership, it’s all about visibility and nurturing. I use my email list, this podcast, and collaborations like online summits to reach new people. That means I’m running two different marketing systems inside one business. It’s not always seamless, but understanding that has helped me plan better and give each offer the attention it deserves.
My Advice If You’re Juggling Multiple Offers
If you're in the middle of this or thinking about adding a second offer, here are a few things I suggest:
Focus on one offer at a time when you're planning campaigns. You can always alternate between offers or run them in different seasons.
Get clear on which offer is your income priority. If you’re in a season where you need cash flow, go all in on your higher-ticket services before launching something new.
Don’t force your offers to fit the same message. Let them each have their own voice, strategy, and positioning.
Pay attention to what’s working. If something feels easy and is bringing in aligned clients, lean into it. If it feels like pushing a boulder uphill, pause and reassess.
It’s also totally okay if your people don’t overlap. Some folks in my membership eventually hire me for done-for-you projects. Others stay DIY forever. Both are great.
If You’re In This Too
You don’t need a five-tier funnel. You don’t need to have every offer mapped out before you’re ready. And you definitely don’t need to sacrifice your sanity trying to make two very different offers work under one message.
If your business is starting to feel like two businesses, that might be because it is. And once you recognize that, you can create the space and systems to support both offers without stretching yourself too thin.
If you’re navigating this right now, know that you’re not alone. And if you need support around your messaging, you can join me inside Copy Classroom or check out my free copy rubric to see how your message is landing with your people.
Resources Mentioned:
Connect with Stacy:
Website: stacybragacopy.com
Email list: Join here
Podcast Credits:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
