The Copywriting Rubric That Helps You Write Copy That Actually Works

Most people make changes to their copy… without knowing why

You read it over and over - tweaking a headline here, changing a call to action, deleting, adding. Suddenly, you’ve made so many changes the copy doesn’t flow, and you aren’t sure exactly how to fix it.

This copywriting rubric fixes that. It gives you direction on what to change and why. So you know exactly what to tweak and what to leave alone to get you more inquiries from the right clients.

Your business deserves copy that works as hard as you do.

I’m Stacy, a copywriter and marketing consultant helping solo and small business owners market their businesses sustainably, in a way that feels good and helps bring in the right-fit clients.

Before I was a copywriter, I was a teacher (hence the rubric 😉). Rubrics aren’t about getting everything perfectly - it’s about understanding where you’re at and where you can improve.

Copywriting is a skill that anyone can learn — this rubric is a foundational piece that helps you know exactly where to tweak (and stop the overthinking cycle).

Meet your new copywriting editor.

Instead of asking “does this sound right?” and overthinking your sales pages, emails, and websites, you start asking the right questions to approach your copywriting strategically.

How it Works

1) Write a first draft (either an email, website, sales page or even social media post)

2) Score your copy using the rubric

3) Revise the lowest-scoring sections

4) Publish with confidence (and start to get more interest, attention and inquiries as a result)

Your secret to high converting copy
Get your Copywriting Conversion Rubric so your copy and message work to find the right-fit clients.
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Working with Stacy has been a game changer for my business. I joined her membership, because I was feeling stuck with writing sales copy for my website, emails, and launches.

Stacy provided a clear framework for getting started. She offers individualized support through the entire process, including editing my copy and providing thoughtful feedback and suggestions.

Stacy made writing sales copy approachable, stress free, and fun! I had 20 people join my membership when I launched and I know the sales copy was a key factor. I highly recommend working with Stacy!

  • Sarah Lovell, Executive Functioning First