Thank you for downloading the Copy Clarity Check!
The Copy Clarity Check is designed to help you name what’s actually going on behind the words.
It’s not about “fixing” your copy. It’s about understanding the gaps in your positioning and messaging so your copy does more in your marketing and sales process.
You can make a copy of your Copy Clarity Check here:
(or check your inbox in a few minutes):
There are usually two main reasons why copy isn’t converting …
(and neither has to do with your ability as a writer).
The first is a messaging gap. That means it’s not clear to your ideal clients how your offer helps them get to where they want to go.
The second is a flow gap behind the words. This happens when foundational choices like positioning, priorities, or structure haven’t been fully decided yet. When that happens, the copy tries to do too much at once.
In these cases, the copy often sounds good but feels vague, generic, or hard to picture. People hesitate not because they’re unsure about you, but because they’re unsure about what they’ll get out of it.
How to read your results
If one or two sections stood out, you’re likely dealing with a flow gap. The message exists, but it needs to be articulated more clearly.
If several sections resonated, this usually points to a messaging gap. This is a sign that the copy is being asked to do too much without enough strategy or positioning behind it.
What to do next (choose your own adventure)
Option 1: If you want to work through this yourself (with guidance)
If you’re saying… “I want to understand this better and build confidence writing my own copy,”
Copy Classroom is designed for that. Inside the Classroom, I teach the full copy rubric, walk you through strategy and positioning, and offer feedback so your copy is set up for more conversions.
Option 2: If you want clarity and execution handled for you
If you’re saying, “Oh… this explains why I’m not getting anywhere with my copy,” that’s usually a sign the work is less about writing and more about strategy.
Studio support is for situations where you want a strategist and copywriter in your corner to help you clarify the message and execute it without you staring at a blank Google Doc
No pressure, either way.
There’s no “right” choice here. Some people want to build the skill. Others want the clarity handled for them. You’re also welcome to stay right where you are (this email list)
On this list, I share:
Weekly-ish newsletters
Cozypreneur Podcast episodes
Free Monthly clarity sessions
Thoughts on sustainable marketing and leadership
All designed to support this exact kind of thinking. If you have questions, you can always reply to an email – I’m always happy to help.
Working with Stacy has been a game changer for my business. I joined her monthly membership, because I was feeling stuck with writing sales copy for my website, emails, and launches.
Stacy provided a clear framework for getting started (including AMAZING swipe files & tutorial videos). She offers individualized support through the entire process, including editing my copy and providing thoughtful feedback and suggestions.
Stacy made writing sales copy approachable, stress free, and fun! I had 20 people join my membership when I launched and I know the sales copy was a key factor. I highly recommend working with Stacy!
Sarah Lovell, Executive Functioning First