What I’m Taking with Me from Q2 (and What I’m Letting Go)

Aug 22

Cozypreneur Episode 47

Doing a quarterly business reflection and Q2 wasn’t flashy. It didn’t come with a launch countdown or a big pivot.

But it gave me something better: clarity.

Sometimes the best growth happens quietly, when you’re not chasing the next big thing, but finally feeling grounded in what you’re building. Here’s a peek at what I learned, shifted, and tested in my business this quarter.

I Finally Did the Rebrand — But Only When It Made Sense

Let me be real. I’ve wanted to refresh my brand for a long time. But until recently, the numbers didn’t make sense.

This quarter, I finally made the investment — and I’m so glad I waited. It felt good to enter that project with calm, clarity, and zero pressure. The new branding rolled out inside my messaging course (Brand Project), which now acts as the orientation for all new Copy Classroom members.

It felt like the right step for me and for my people.

I Launched Without Social Media — And It Worked

This was the first time I launched something (publicly!) without being on Instagram. And I was nervous. But here’s what happened: my email list showed up. Real humans bought. And I didn’t have to burn myself out trying to be everywhere.

Turns out you don’t need to shout to be heard — you just need the right message and the right people.

I’m Simplifying My Stack and Rethinking Support

I’ve been in streamline mode all year, but Q2 brought one big reality check: software bloat is real. With rising prices and overlapping tools, I took a hard look at what I’m actually using and what can go.

That process also got me thinking about my clients. Some folks in the Copy Studio want a great website, but can’t afford full messaging support. I’m testing a self-guided option to help bridge that gap without cutting corners on strategy. If it works, it might become a new offer.

I’m Leaning Into What Feels Good (and Letting Go of What Doesn’t)

A theme I keep coming back to is relationships over reach.

I’m working more with local business owners and manufacturing clients. I’m joining fewer masterminds and building more personal connections. I’m pausing before I add new platforms or projects, and asking:

Does this still feel aligned?
Is this moving me toward the business I want?

My Focus for Quarter 3

Here’s what I’m prioritizing next:

Keeping podcasting consistent and sustainable
Letting SEO and the blog do their thing
Refining my ideal client for the Copy Studio
Making space for summer — without guilt

If you haven’t done your own Q2 business reflection, this is your nudge. You don’t need a 20-tab spreadsheet. Just ask:

What worked?
What didn’t?
What do I want to carry forward?

And if you’re ready to clarify your message or strengthen your copy without the noise, Copy Classroom is open.

Sometimes the smartest growth is the quiet kind.

Connect with Stacy:

Website: stacybragacopy.com
Email list: Join here

Stacy Braga