Why Messaging in Marketing Matters & How to Fix It
Cozypreneur Episode 35
You’re Not Starting Marketing from Scratch—But It Still Feels That Way
You’ve got the tools, templates, maybe even a cute name for your ChatGPT workspace, but without a message in your marketing, your content won’t land the way you hope. If every post feels like a one-off project, you’re missing the glue that holds it all together: a clear narrative.
In this episode of Cozypreneur, I walk you through why your content might be falling flat, even if you’ve technically done “everything right.” Because relying on idea banks and AI tools without zooming out to the bigger picture might be holding you back.
The Real Reason Your Content Sounds Generic
When you’re pulling content ideas from the same sources as everyone else (hello, ChatGPT and Google), your posts start to blur into the background. This is especially true if you’re just asking for “tips” or “ideas” without guiding those prompts with your unique perspective.
The root issue? A missing message. Your content doesn’t just need ideas—it needs an anchor. Without a larger story to tie everything together, your audience doesn’t get a full picture of who you are, what you do, or why they should care.
Anchor Your Message with the Puzzle Method
Think of your content like a jigsaw puzzle. Every Instagram post, podcast episode, and email is a piece. But if you don’t know what the finished picture is supposed to look like, those pieces won’t connect. Without an overall marketing message, each piece becomes its own mini project, making the content creation process harder than it needs to be.
When you build with the full image in mind, your content starts to work together. Your people recognize the thread connecting each message. And instead of repeating yourself word-for-word, you learn how to say the same things in different ways that actually stick.
Tell the Same Story Through Different Lenses so your Message lands
Once you’ve identified your overarching message, it’s time to adapt it for the different buyer types in your audience. Here’s a quick breakdown:
Analytical Buyers: Want detailed breakdowns of your process
Driver Buyers: Want the quick, punchy version of how you help
Emotional Buyers: Want to know how it will feel when their problem is solved
Amiable Buyers: Want to know you’ve helped others and they can trust you
By rotating through these lenses, you keep your messaging fresh while reinforcing the same foundational ideas—without having to reinvent the wheel every week.
Messaging in Marketing Isn’t One-and-Done
The other piece? Messaging evolves. It grows with your business, your audience, and your values. The market changes. People get burned by shady strategies. You change your offers or gain clarity around what lights you up. Your message has to move with you.
That’s why the content puzzle metaphor works so well—it reminds you that each piece is part of something bigger. And if you ever feel like you’re back at square one, you’re not. You’re just tweaking the big picture.
Ready to Clarify Your Message?
Inside the Copy Classroom, you’ll find live copy reviews, messaging support, and access to the full training “Know What to Say When You Show Up.” If you’re ready to stop tweaking your way into confusion and finally develop a message that connects, this is where you’ll want to be.
Podcast Resources:
Copy Classroom Membership — for monthly copy reviews, messaging strategy, and access to the “Know What to Say When You Show Up” training
Connect with Stacy:
Website: Stacy Braga Copy Studio |Copywriter for Entrepreneurs
Instagram: @stacybragacopy
Threads: @stacybragacopy
Podcast Credits:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
