What a Content Marketing Framework Actually Looks Like (And How to Build One That Works)

Written By Stacy Braga

Cozypreneur Episode 37

Messaging Framework to Clarify Your Content Marketing (Without Starting from Scratch)

If writing marketing content feels like a never-ending guessing game, you’re not alone. Creating a consistent presence online is tough when every post, podcast, or email feels disconnected. But the answer isn’t “just post more”—it’s getting crystal clear on your core message.

In this episode of Cozypreneur, I’m walking you through the PASPY Framework I teach inside Copy Classroom, a flexible structure that helps business owners create content rooted in strategy—not panic. If you’ve ever felt stuck wondering what to say, this will help you connect the dots and finally write from a place of clarity.

Why Messaging Isn’t Just “Saying Things Well”

Most business owners think of messaging as a clever tagline or a polished elevator pitch. But the truth is, strong messaging is more like a thread—it should run through every touchpoint of your brand, from your homepage to your Instagram captions.

It’s not about having the perfect words. It’s about clearly communicating what you do, who it’s for, and how you help. When that message is missing? Your content might sound fine—but it won’t feel aligned, and it likely won’t convert.

The PASPY Framework for Easy Content Marketing 

This is the exact messaging structure I use and teach. It’s rooted in buyer psychology and designed to help you write content that connects.

1. Problem
 Start by identifying the actual issue your audience is facing—something directly related to the offer you sell. This creates relevance and earns trust.

2. Assessment (Not Agitation)
 Instead of “twisting the knife,” we assess why this problem matters. What beliefs are holding your audience back? What happens if they don’t solve it?

3. Solution
 Here’s where we paint the picture of what’s possible. What do they actually want? How could their life or business change?

4. Product
Now it’s time to introduce your offer as the bridge between where they are and where they want to go. Lead with the transformation—not just the deliverables.

5. You / Your Brand
Whether you’re a personal brand or a small business, this is where you bring in values, voice, and perspective. What makes your approach different? Why should they choose you?

What Happens When You Use This Content Marketing Framework

You stop creating disconnected posts and start telling a bigger story. You build content that compounds over time instead of starting from zero each week. And most importantly? You become known for something specific—so people actually remember you when they’re ready to buy.

Want the visual version?

Grab the free Copy Rubric and walk through this framework step-by-step.

Resources Mentioned:

Connect with Stacy:

Podcast Credits: 

  • Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

  • Music by: teodholina, teodholina - Pixabay

Stacy Braga
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Why Being Consistent Isn’t a Content Strategy (And What Actually Converts Instead)